Date/Time
Date(s) - 08/10/2016
11:00 am to 12:00 pm
Location
Kiehl's Since 1851
WHAT: In celebration of the seventh annual Kiehl’s LifeRide for amfAR, Kiehl’s President Chris Salgardo and amfAR CEO Kevin Robert Frost, along with a crew of celebrity riders, will arrive in Boston for a special event at the Kiehl’s store on Newbury Street.
The event is free and open to the public and will consist of meet & greets with the riders, complimentary skincare treatments, music from local artists and small bites from Alden & Harlow and Waypoint Chef/Owner, Michael Scelfo. To continue this spirit of local giving, for the first time ever, Kiehl’s will be donating $5,000 to AIDS Action Committee of Massachusetts in an official on-site check presentation.
Kiehl’s LifeRide for amfAR is an annual multi-day, multi-state charity motorcycle ride to raise funds and awareness for amfAR, one of the world’s leading non-profit organizations dedicated to finding a cure for AIDS. This year’s 11-day ride will kick off in Kiehl’s hometown of New York City on August 3rd, with stops in Long Island, Hartford, Provincetown, Boston and ending in Philadelphia on August 13th.
Follow the journey and join the conversation by using #LifeRide7
WHO: Michael Scelfo, Chef/Owner of Alden & Harlow and Waypoint
Chris Salgardo, President, Kiehl’s USA
Kevin Robert Frost, CEO, amfAR, The Foundation of AIDS Research
And fellow LifeRide for amfAR participants:
Scott Patterson – Actor, known for TV series “Gilmore Girls”
Theo Rossi – Actor, known for TV series “Sons of Anarchy”
Gilles Marini – Actor, known for TV series “Brothers & Sisters” and “Dancing with the Stars” and the film “Sex and the City”
Grant Reynolds – Host, “What Could Possibly Go Wrong?”
Teddy Sears – Actor, known for TV series “Masters of Sex”
Millissa Sears – Actress, known for TV series “The Mentalist”
Anthony Carrino – Host, “Kitchen Cousins”
Ben Cohen – World Cup Rugby Champion
WHERE: Kiehl’s Since 1851
112 Newbury St.
Boston, MA 02116
WHEN: Wednesday, August 10, 2016
11:00am – 12:00pm
**Motorcycle arrival at 11:00am
WHY: Every customer who visits Kiehl’s on Newbury St. on August 10th will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to $125,000.
The cure is in your hands: 100% of net profits from the sale of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo size of the brand’s classic formula ($28.50), up to $25,000, will benefit amfAR.
MORE: Rallying at 10 store stops along the route, Kiehl’s will donate a total of $150,000 over the course of the ride.
This is the SECOND TIME Kiehl’s LifeRide for amfAR has stopped in Boston—the ride came to Boston for the first time in 2011.
Since the ride’s last stop in Boston, Kiehl’s LifeRide for amfAR has raised more than $1.4 million for amfAR, and at the conclusion of LifeRide 7, Kiehl’s will have raised $1.6 million for amfAR, since 2010, funding eight cure-related research projects.
WEBSITE: To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/liferide
